A Year in Dirt. Need we say more? 2011 provided some of the greatest off-road racing we’ve seen since we entered the industry 10 years ago. We experienced many highs and lows this year, as we followed the gnarliest off-road racers around the country.
We just ran 100,000 copies of the 2011 production of the General Tire Mint 400 and we’re giving them away – for free. Head to Mad Media and The Mint 400′s click like (like em both) and send an email with your address to facebookfan@madmedia.com to receive a free copy.
This past October, the off-road community lost one of it’s most talented racers, Rick Huseman. To most, Rick was a portrait of success on the track, knowing that if they had to put money on the podium, the #36 truck was most definitely a safe bet. To us, Rick was not only a champion racer, but an epitome of what it means to be a man.
Mad Media and General Tire partnered with seven-time off-road racing champion Carl Renezeder to produce [...]
The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media
The racing this past weekend in Chandler, AZ for the finale of the 2011 Lucas Oil Off Road Racing Series was some of the most action packed short course Mad Media has ever seen. Racers gathered from all over the country, and world in rally star Liam Doran’s case, to get in on the prize money for Sunday’s Challenge Cup.
The Baja 1000 is perhaps the toughest, most brutal off road race in modern day. Not only do we have the privilege of chasing 800+ horsepower vehicles through the most serene places in Baja but we also get to indulge in the beautiful Mexican culture surrounds us.
Just how durable are Rigid Industries LED Light Bars? Well, we put together a series of torture tests to put these lights through hell. We did our best to cut, crush, drag, torch and drown Rigid’s lights to death but weren’t as successful as you’d think. Here’s our outcome!
After an entire year of racing the Best in the Desert series, the Henderson 250 was the one that decided it all. With the top 6 racers within 25 points of each other, it was an all or nothing battle to win the points championship. In this race however, it was not necessarily the fastest that won, but the smartest.
Mad Media teamed up with Continental Tire the Americas L.L.C. to produce a series of new commercials promoting its Continental and General brands. Check em out!
