We met up with superstars Ken Block and Tommy Lee at Willow Springs Raceway in California for a seat swap that gave Tommy a ride in Ken’s 600 horsepower 2012 Gymkhana World Tour Ford Fiesta. We then headed to the Hard Rock Hotel in Las Vegas to catch the Mötley Crüe show…
Rounds 3&4 of the Lucas Oil Off-Road Racing Series set the tone for how the rest of the season would ride out, showing this year would be the battle of fresh blood vs. veteran champions.
24 Hours of Daytona is the most unique, challenging, and prestigious race in America. Continental Tire tapped Mad Media to document the historic 2012 race, which marked the 50th anniversary. We spent a week in the pits, drivers meetings, practices sessions, and on the track itself capturing all twenty-four hours of the race action…
The Lucas Oil Off Road Racing Series kicked off its 2012 season at Firebird International Raceway this past weekend. New faces made their presence known as they took it to the veteran short course drivers all weekend.
The 2012 General Tire Mint 400 was held March 21st – March 24th, in Las Vegas, Nevada. Over nine-hundred racers, spanning fourteen countries and three-hundred professional off-road race teams..
The General Tire Mint 400 is the roughest, most spectacular off-road race in North America! [...]
The Martelli Brothers are proud to present The 2012 General Tire Mint 400 Limited Edition Artist Poster! This years poster features the work of artist Jeral Tidwell of Human Tree – and includes a thrilling image of off-road racer Mikey Childress launching his Class 1 vehicle.
A brand is a singular idea or concept that you own inside the mind of your customer. And your logo, is the first and most important impression your company makes. It is the visual representation of your brand. When we took on the challenge of reintroducing Impact as the premiere automotive safety brand, we started with the logo.
Ken Block has won 100 Acre Wood Rally five times and he’s on a mission to make it six. We spent the last two days at Sayers Brook Bison Ranch shooting Ken prepare for the 100 Acre Wood Rally, then edited this piece within 24 hours to get it up prior to the race.
On the banks of the Colorado River lies a racecourse known for its sandy whoops, rocky washes and signature “Parker Python” which is always a crowd pleaser. A prime spectating area is along Shea Road, which features high speed jumps and graded course that gets torn apart after the first couple vehicles pass.
