News

March 20, 2014
The 2014 General Tire Mint 400, presented by Polaris Draws Massive Crowds and the Sports Most Competitive Field of Racers Ever

The 2014 General Tire Mint 400, presented by Polaris Draws Massive Crowds and the Sports Most Competitive Field of Racers Ever

On the heels of three action packed days and nights of off-road festivities throughout Las Vegas, The 2014 General Tire Mint 400 presented by Polaris, finished late Saturday after an incredible day of racing in the brutal Nevada Desert.

February 03, 2014
The Mint 400 Joins the Red Bull Signature Series in 2014

The Mint 400 Joins the Red Bull Signature Series in 2014

The Mint 400 announced today its addition to the Red Bull Signature Series. One of the most progressive action sports properties in the world, the Signature Series will air a two-hour broadcast of the Mint 400, showcasing the largest and most prestigious off-road race in America on NBC.

January 09, 2014
XP1K – The Story

XP1K – The Story

In 2013 UTVUnderground.com, Mad Media, and RJ Anderson set out to create the most impressive viral video the UTV and off-road industry had ever scene. What came about was a 10 minute epic of some of the most insane stunts anyone had ever attempted in a vehicle.

January 03, 2014
Mad Media Featured in Business Punk Magazine

Mad Media Featured in Business Punk Magazine

Mad Media’s work has effected people all over the world. Owners Matt and Josh Martelli were featured in the recent issue of Business Punk, a German business magazine that reports on trends in the internet, technology, media and corporate scene.

December 13, 2013
Paul Walker: Race in Peace

Paul Walker: Race in Peace

It’s not often that we meet celebrities who eclipse their movie personas…but Paul was one of those people. He was an actor, a racer, a father, and a man amongst men. He helped people in need through his charity Reach Out WorldWide. He will be remembered for his infectious smile, generosity, and his passion for life. Race in Peace Paul.

November 27, 2013
R&D Motorsports Land Speed Record in a Trophy Truck

R&D Motorsports Land Speed Record in a Trophy Truck

The gauntlet has been thrown down. On October 22nd on the Laguna Salada dry lake bed just south of Mexicali, the record for the world fastest trophy truck was set. In the R&D Motorsports #26 Trophy Truck, AKA “The War Machine,” Jay Reichert reached 136 miles per hour

November 26, 2013
Mad Media Endures Thirty Six Consecutive Hours in Baja

Mad Media Endures Thirty Six Consecutive Hours in Baja

The 2013 SCORE Baja 1000 was one of the most gruesome and challenging in recent history. This year, the Pro UTV Class was the third largest group of entries at the race, and they were on a mission to prove their ability to withstand the 883 miles of off-road hell.

November 12, 2013
XP1K Viewed Over One Million Times

XP1K Viewed Over One Million Times

Mad Media is proud to annouce that our extraordinary viral video “XP1K” (launched on August 8th) has been viewed over 1 Million times on YouTube, making it the most successful branded UTV video clip ever!

October 21, 2013
2013 Miss Mint 400 Taylor Cox Mad Media Photo Shoot

2013 Miss Mint 400 Taylor Cox Mad Media Photo Shoot

Taylor was flown to San Diego to spend a day in the studio with Mad Media Director of Photography, Vincent Knakal. From makeup to wardrobe, go behind the scenes and see all the work that went in to deliver these stunning photographs of the 2013 Miss Mint 400, Taylor Cox.

September 23, 2013
SDHQ Taps Mad Media for New Custom Web Design

SDHQ Taps Mad Media for New Custom Web Design

SDHQ has evolved as a business over the last few years into an off-road retail powerhouse. They have combined a manufacturing business with an online off-road retail store, and they build custom off-road race vehicles.

September 17, 2013
Mad Media Bombs the Dunes of Winchester Bay, Oregon

Mad Media Bombs the Dunes of Winchester Bay, Oregon

For the first time ever, Mad Media joined Polaris Industries in its annual trip to Winchester Bay, Oregon, to attend the nationally known Oregon DuneFest. Polaris sponsored the event and riders from all across America got a chance to drive the newly designed RZR XP 1000.

September 12, 2013
Mad Media Creates New Logo for Robby Woods

Mad Media Creates New Logo for Robby Woods

Robby Woods is a young, loud, and very talented professional off-road racecar driver. His style is a mix of throwback 70’s California beach bum, and modern off-road flat-biller. When we designed Robby’s logo we took cues from his personality and created a loud punk rock design that stands apart from typical racetrack art.

September 04, 2013
RJ Anderson XP1K GoPro Remix

RJ Anderson XP1K GoPro Remix

The second video clip in the XP1K campaign “UTVUnderground Presents: RJ Anderson XP1K GoPro Remix” was released on August 28th – and is made up completely of shocking and violent GoPro Hero 3 point of view footage shot exclusively during the filming of XP1K.

September 04, 2013
Mad Media Builds Custom Website for JIMCO

Mad Media Builds Custom Website for JIMCO

Jimco is the Ferrari of off-road race vehicles…so we built them a custom website to showcase their magnificent cars and trucks in a simple, yet elegant way. Jimco offers an innumerable amount of customization for their vehicles

August 22, 2013
Shoot to Thrill T-Shirts Available at Race-Dezert.com

Shoot to Thrill T-Shirts Available at Race-Dezert.com

This is not just our mantra. It’s a code we live by. We are in war against the mundane numbness of medocrity. Everything we create should thrill and inspire people. We capture images that make people feel something. Focus and fire away.

August 05, 2013
UTVUnderground Presents: RJ Anderson XP1K Video

UTVUnderground Presents: RJ Anderson XP1K Video

Mad Media, and UTVUnderground.com launched a remarkable new viral video today called “XP1K”. XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom built, 190 horsepower, 2014 Polaris RZR XP1000 UTV.

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