The gauntlet has been thrown down. On October 22nd on the Laguna Salada dry lake bed just south of Mexicali, the record for the world fastest trophy truck was set. In the R&D Motorsports #26 Trophy Truck, AKA “The War Machine,” Jay Reichert reached 136 miles per hour
The 2013 SCORE Baja 1000 was one of the most gruesome and challenging in recent history. This year, the Pro UTV Class was the third largest group of entries at the race, and they were on a mission to prove their ability to withstand the 883 miles of off-road hell.
Mad Media is proud to annouce that our extraordinary viral video “XP1K” (launched on August 8th) has been viewed over 1 Million times on YouTube, making it the most successful branded UTV video clip ever!
Taylor was flown to San Diego to spend a day in the studio with Mad Media Director of Photography, Vincent Knakal. From makeup to wardrobe, go behind the scenes and see all the work that went in to deliver these stunning photographs of the 2013 Miss Mint 400, Taylor Cox.
SDHQ has evolved as a business over the last few years into an off-road retail powerhouse. They have combined a manufacturing business with an online off-road retail store, and they build custom off-road race vehicles.
For the first time ever, Mad Media joined Polaris Industries in its annual trip to Winchester Bay, Oregon, to attend the nationally known Oregon DuneFest. Polaris sponsored the event and riders from all across America got a chance to drive the newly designed RZR XP 1000.
Robby Woods is a young, loud, and very talented professional off-road racecar driver. His style is a mix of throwback 70’s California beach bum, and modern off-road flat-biller. When we designed Robby’s logo we took cues from his personality and created a loud punk rock design that stands apart from typical racetrack art.
The second video clip in the XP1K campaign “UTVUnderground Presents: RJ Anderson XP1K GoPro Remix” was released on August 28th – and is made up completely of shocking and violent GoPro Hero 3 point of view footage shot exclusively during the filming of XP1K.
Jimco is the Ferrari of off-road race vehicles…so we built them a custom website to showcase their magnificent cars and trucks in a simple, yet elegant way. Jimco offers an innumerable amount of customization for their vehicles
This is not just our mantra. It’s a code we live by. We are in war against the mundane numbness of medocrity. Everything we create should thrill and inspire people. We capture images that make people feel something. Focus and fire away.
Mad Media, and UTVUnderground.com launched a remarkable new viral video today called “XP1K”. XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom built, 190 horsepower, 2014 Polaris RZR XP1000 UTV.
Mad Media and UTVUnderground.com dropped a new XP1K promotional video clip today, courtesy of project partner and XP1K rubber supplier Falken Tire. As the worldwide launch of the most anticipated UTV viral video in history draws near – the buzz surrounding the XP1K project is growing rapidly.
The Martelli Brothers and their production team Mad Media have done it again. Their new viral video campaign with UTVUnderground.com – dubbed “XP1K”, begins today with the worldwide launch
Marketing 101: create propaganda that your fans can covet. Hero cards are a staple of off-road culture all over the world. Not only do we handle the design, but we also have the best action and lifestyle photography in the business.
We like to drink and so do our friends. Good beer, wine, shots, mixed drinks we like it all. Now you can party in style with your very own Mad Media flame man logo pint glasses.
The Martelli Brothers and Casey Folks of Best in the Desert announced today, that The Mint 400 will be returning to Las Vegas, Nevada in 2014. “The Great American Off-Road Race” will be held Saturday, March 15th, with pre-race festivities beginning earlier that week.