Ken Block and Tommy Lee Swap Seats!
We met up with superstars Ken Block and Tommy Lee at Willow Springs Raceway in California for a seat swap that gave Tommy a ride in Ken’s 600 horsepower 2012 Gymkhana World Tour Ford Fiesta. We then headed to the Hard Rock Hotel in Las Vegas to catch the Mötley Crüe show…
2012 LOORRS Rounds 3&4 at Lake Elsinore Motorsports Park
Rounds 3&4 of the Lucas Oil Off-Road Racing Series set the tone for how the rest of the season would ride out, showing this year would be the battle of fresh blood vs. veteran champions.
Mad Media Spends 24 Hours in Daytona!
24 Hours of Daytona is the most unique, challenging, and prestigious race in America. Continental Tire tapped Mad Media to document the historic 2012 race, which marked the 50th anniversary. We spent a week in the pits, drivers meetings, practices sessions, and on the track itself capturing all twenty-four hours of the race action…
2012 LOORRS Season Opener at Firebird International Raceway
The Lucas Oil Off Road Racing Series kicked off its 2012 season at Firebird International Raceway this past weekend. New faces made their presence known as they took it to the veteran short course drivers all weekend.
Mad Media Produces the Largest Off-Road Race in the World – The 2012 General Tire Mint 400
The 2012 General Tire Mint 400 was held March 21st – March 24th, in Las Vegas, Nevada. Over nine-hundred racers, spanning fourteen countries and three-hundred professional off-road race teams..
The 2012 General Tire Mint 400 is Coming!
The General Tire Mint 400 is the roughest, most spectacular off-road race in North America! [...]
The 2012 General Tire Mint 400 Limited Edition Artist Poster
The Martelli Brothers are proud to present The 2012 General Tire Mint 400 Limited Edition Artist Poster! This years poster features the work of artist Jeral Tidwell of Human Tree – and includes a thrilling image of off-road racer Mikey Childress launching his Class 1 vehicle.
Mad Media Creates New Identity for Impact
A brand is a singular idea or concept that you own inside the mind of your customer. And your logo, is the first and most important impression your company makes. It is the visual representation of your brand. When we took on the challenge of reintroducing Impact as the premiere automotive safety brand, we started with the logo.
Testing with Ken Block for 100 Acre Wood Rally
Ken Block has won 100 Acre Wood Rally five times and he’s on a mission to make it six. We spent the last two days at Sayers Brook Bison Ranch shooting Ken prepare for the 100 Acre Wood Rally, then edited this piece within 24 hours to get it up prior to the race.
2012 BITD Parker 425 Photos
On the banks of the Colorado River lies a racecourse known for its sandy whoops, rocky washes and signature “Parker Python” which is always a crowd pleaser. A prime spectating area is along Shea Road, which features high speed jumps and graded course that gets torn apart after the first couple vehicles pass.
2012 SCORE Laughlin Desert Challenge
The opening race of the 2012 SCORE International series kicked off in Laughlin, NV next to the raging Colorado River. Check out some bangin’ action that kicked off the 2012 off-road race season in typical fashion- absolute war!
A Year in Dirt
A Year in Dirt. Need we say more? 2011 provided some of the greatest off-road racing we’ve seen since we entered the industry 10 years ago. We experienced many highs and lows this year, as we followed the gnarliest off-road racers around the country.
Get Your Free Copy of the 2011 General Tire Mint 400
We just ran 100,000 copies of the 2011 production of the General Tire Mint 400 and we’re giving them away – for free. Head to Mad Media and The Mint 400′s click like (like em both) and send an email with your address to facebookfan@madmedia.com to receive a free copy.
Rick Huseman Tribute: Champions Live Forever
This past October, the off-road community lost one of it’s most talented racers, Rick Huseman. To most, Rick was a portrait of success on the track, knowing that if they had to put money on the podium, the #36 truck was most definitely a safe bet. To us, Rick was not only a champion racer, but an epitome of what it means to be a man.
Mad Media Produces Two New Commercials for General Tire, Featuring Off-Road Legend Carl Renezeder
Mad Media and General Tire partnered with seven-time off-road racing champion Carl Renezeder to produce [...]
Mad Media to Produce the Greatest Off-Road Race in the World – The Legendary Mint 400
The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media
