Mad Media teamed up with Conti and Ryan Friedlinghaus, owner of West Coast Customs, a Corona, Calif.-based high-end modification shop, to film a 30-second spot promoting Continental-brand tires.  The commercial, filmed at West Coast Customs´ facility in Corona, debuted  in October during the airing of the shop’s television show, “Inside West Coast Customs,” which airs Thursdays at 9 p.m. ET on Discovery’s HD Theater.