Mad Media and UTVUnderground.com dropped a new XP1K promotional video clip today, courtesy of project partner and XP1K rubber supplier Falken Tire. The new Falken Tire XP1K Teaser features RJ Anderson lighting up the rear end of the custom built 2014 Polaris RZR XP1K car – as well as more breathtaking location shots from the soon to be released full-length video.
As the worldwide launch of the most anticipated UTV viral video in history draws near – the buzz surrounding the XP1K project is growing rapidly. “The feedback thus far on the videos and photos we’ve posted has been phenomenal,” commented XP1K co-director and Mad Media COO Joshua Martelli. “We set out to raise the bar as high as possible by tapping off-road champion RJ Anderson – and by teaming up with Holz Racing Products, Walker Evans, Kroyer Racing Engines, and Falken Tire on the car build itself. We hand selected this location because it was perfect for what we were trying to achieve. We’re gearing up for a massive launch with UTVUnderground.com on Monday and we’re excited to share this project with the world.”
The full-length XP1K video drops Monday August 5th, at 8am PST on XP1K.com as well as partner Facebook pages and social media outlets. Additional photo galleries will go live and complete media kits are available for editorial coverage. “A video of this magnitude – with this many sketchy tricks and on-the-pipe stunts has been a long time coming,” said XP1K co-producer and UTVUnderground.com founder Joey DiGiovanni. “RJ drove like a man possessed on this one. There’s a climatic finish to this video that is literally one for the record books as well. Don’t miss it!”