Identity

Robby Woods

Robby Woods

Robby Woods is a young, loud, and very talented professional off-road racecar driver. His style is a mix of throwback 70’s California beach bum, and modern off-road flat-biller. When we designed Robby’s logo we took cues from his personality and created a loud punk rock [...]

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Impact Identity

Impact Identity

A brand is a singular idea or concept that you own inside the mind of your customer. And your logo, is the first and most important impression your company makes. It is the visual representation of your brand. When we took on the challenge of [...]

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Union Square Street Sessions Identity

Union Square Street Sessions Identity

Aura 360 is a New York based agency that produces dozens of high-profile action sports and motor sports events. Aura hired Mad Media to create and brand their legendary snowboard rail contest, held at the famous Union Square. Their goal was to make the event [...]

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The Fab School

The Fab School

Inspired by the success of famed motorcycle fabricator Jesse James, Troy Johnson set out to create the first fully accredited school to teach off-road vehicle fabrication.  (Troy is a master fabricator who has built vehicles for the Baja 1000 and the Dakar Rally.) Troy hired [...]

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SKG Identity

SKG Identity

SKG hired Mad Media to help them upgrade their brand from being an off-road shop to being a full-service automotive customization facility. Our goal was to tap into the car customization craze in an upscale yet hip way. We changed the SKG byline from “Motorsports” [...]

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Girls on the Beach

Girls on the Beach

Hot models at the beach? As American as apple pie! The producer for this highly acclaimed DVD series contacted us to create a logo that that was one part sexy and one part cool. We utilized a series of vector art layers and created a [...]

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Andy McMillin Identity

Andy McMillin Identity

At twenty-years old, Andy is distinguished from his off-road peers by his young age and clean, polished style. It was important when creating his logo that we convey theses attributes – so we tapped out skateboarding roots and influences from current NASCAR styling – and [...]

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Jessup Griptape

Jessup Griptape

Jessup was the first and only brand of grip tape to market directly to skateboarders back in the early 1980’s. Almost three decades later, they felt their product needed a fresh look that would appeal to the next generation of skaters, but also paid homage [...]

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