Do you have what it takes to be next MISS MINT?

Las Vegas, NV – February 20, 2012. What do “Wheel of Fortune’s” Vanna White and “Wonder Woman” Lynda Carter have in common? They both hold the distinct honor of being a Miss Mint 400 winner. And Mad Media, along with sponsor General Tire, is looking for the new 2012 Miss Mint 400 in advance of the famed General Tire Mint 400. This year’s Miss Mint 400 winner will earn a $5,000 cash prize in addition to other prizes, national exposure and a professional photo shoot.

“The Miss Mint 400 competition provided a great platform for me to expand into more and more spokesperson roles,” said Keli Snyder, 2011 Miss Mint. “The opportunity to be part of such a historic event was certainly a huge honor for me.”

The 2012 Miss Mint 400 winner, Ali Kossler, also used the Miss Mint competition to help expand her career. “I really enjoyed my time as Miss Mint 400,” said Kossler. “To be named with women like Vanna White and Linda Carter is a big distinction. I know having the Miss Mint 400 title in my portfolio has helped me secure numerous modeling jobs over the last couple years. I’m very thankful for the opportunity that was presented to me.”

This year’s contest is open to women 18-years-of-age and older who are legal residents of the fifty U.S. states and the District of Columbia (void in New York, Florida, Rhode Island, and U.S. territories and possessions, including Puerto Rico, and where prohibited). The contest runs through March 15. To participate, entrants should visit for entry forms, rules and details.

Entrants will be narrowed to 10 and those 10 will make it to the second round of competition. Judges will narrow the top 10 down to three finalists who will attend the Miss Mint 400 crowning ceremony where a panel of judges will determine the winner and the 2012 Miss Mint 400 will be crowned.

About The General Tire Mint 400
Started in 1976, The General Tire Mint 400 is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. Known as “The Great American Off-Road Race,” The Mint 400 is an epic battle between some of the top off-road racers in the world in over twenty-two different classes of off-road vehicles. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and Contingency or Vehicle Tech inspection. You’re invited to come spectate, party, and race!

For the latest information on The Mint 400 visit:

Management & Media by:

Mad Media
Matt Martelli / Joshua Martelli
(760) 721-3600 or

For sponsorship info please contact:
Ron Solomon

For additional news and updates check

High-resolution Mint 400 photos are also available upon request.

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