Imperial Valley is a New Destination for Off-Road Racers with the Development of the Coyne Powersports Motorplex


El Centro, CA (May 7, 2014) – Marty Coyne, along with Off-Road Management Group has developed the freshly minted, Coyne Powersports Motorplex, the only privately owned motorsports complex in the Imperial Valley.

Marty worked with SCORE International’s Roger Norman to bring SCORE back to Southern California in a big way with the Imperial Valley 250 (IV250) that took place on April 26th. With the IV250, Marty didn’t want just your run of the mill desert race, so he brought in longtime friend and CEO of Off-Road Management Group, Tony Vanillo to design and construct a state of the art facility. Marty shared his vision of the property with Tony and the two quickly began devising a plan for the one square mile of property that Marty has owned since 1994.

Marty and Roger had discussed a 7-9 mile infield section that would include a “real short course track” and spectator viewing area that would provide not only a great vantage point for watching the race, but also a higher standard of safety for everyone involved. An expansive VIP area was facilitated using an existing hill, dubbed “Jarhead Terrace” due to the fact that all the dirt for the hill was brought in to the property for the filming of the movie “Jarhead” in 2004.

“When I came out to meet with Marty and he shared his vision with me, I studied the quality of the dirt on site and immediately went to work on a design,” stated Tony Vanillo.

Working closely with Roger Norman, Marty and Tony came up with an infield area that provided both great viewing and safety opportunities for not only spectators, but also for the racers and crews.

Marty went on to say, “I am very happy with how things came together here and to be fortunate enough to work with Roger to bring SCORE back to So Cal. The future is wide open here and we are looking forward to bringing more events to the Imperial Valley. Without the support of many folks working behind the scenes on bringing this event together, it would have never happened.”

Marty, Tony and SCORE would like to thank all of the companies that came together to help make this event possible:

About Off-Road Management Group:
Off-Road Management Group was formed as a result of a growing demand for a professional organization to design, build, manage and maintain off road race tracks and facilities that have been mismanaged and under-utilized. We bring a variety of events and opportunities to keep facilities and surrounding areas active, benefiting both local business and promoters. With over 30 years of experience, Off-Road Management Group offers a staff of professional track builders and event coordinators to help you create streamlined and enjoyable event experiences for participants, fans, promoters and facilities.

About Mad Media:
Mad Media ( is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

Media Contact:
Mad Media
Matt Martelli
(760) 721-3600

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