Mad Media Newsletter June 2011

mad media carl renezeder


Mad Media recently helped General Tire show the world how great the “Grabber” series tires are, by producing a 2011 launch campaign featuring off-road racing champion Carl Renezeder. The campaign consists of two, thirty-second national television commercials, launched successively, as well as two short viral films that feature an in-depth look at Carl’s history, exclusive race footage, a tour of his shop, and a short Q&A with the man himself! The commercial spots will run on SPEED channel throughout 2011. Check out the viral films and photos here!

mad media gymkhana three


Mad Media produced, directed and shot the entire Gymkhana viral film series, and we hit some major milestones this month. The combined views on YouTube for all the Gymkhana videos has surpassed 100 MILLION, making it the most successful automotive viral film series in history! GK3 has collected quite a few awards as well, including: YouTube’s “Top 10 Most Viewed Videos” of 2010, Ad Age’s “Top Viral Videos” for 2010, Bronze Telly Award, (three) Communicator Awards, (three) ONE Show Awards, IAC’s “Best Online Video” Award, a WEBBY Honoree Award, and The Shorty’s “Best Video for a Social Media Campaign”. Currently GK3 has been viewed over 32 Million times!

mad media mint 400


Mad Media produced and directed the 2010 Mint 400 TV show. A sixty-minute saga of off-road mayhem, the Mint aired on FUEL TV and was also included in Dirtsports Magazine. It took a twenty-man crew, two helicopters, and about forty go-pro’s to capture this 400-mile battle, but the response has been overwhelming. If you missed it, or just want a copy of your own…shoot us an e-mail or give us a call and we’ll send you a copy of this epic off-road battle on DVD…free while supplies last!

mad media bj baldwin portrait


When he’s not knee deep in the dirt grabbing action shots, our Director of Still Photography Vince Knakal stays busy shooting athlete portraits. Check out his gallery of amazing pics here.

mad media stickers


You don’t have to be a kid to love stickers! We just got a new batch in fresh from the screen printer. I love the smell of vinyl ink in the morning! It smells like…..branding! Just shoot us and e-mail or give us a call and we will get you out a stack to tag everything you own.

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