UTVUNDERGROUND.COM CALLS ON MAD MEDIA TO PRODUCE SIX PART VIDEO SERIES FOR POLARIS INDUSTRIES
Each year, UTVUnderground.com picks one of the top UTV models on the market and travels all over North America to capture the machine in mud, rocks, sand, trails, and races. For 2012, they chose the Polaris RZR lineup. It’s another first for the UTV industry and Mad Media is excited to be behind it. Here’s a look at what’s to come in the new six-part video series that showcases the Polaris RZR at “Rally on the Rocks” in Moab, Utah, at the 2012 Mud Nationals, several WORCS and Best in the Desert races, some insane trails, the dunes of Glamis, AND a private shoot with factory Polaris racer RJ Anderson and his Walker Evans Racing friends.
BEHIND THE SCENES: 2013 ONE INDUSTRIES VAPOR PANT PHOTOSHOOT
After revolutionizing motocross graphics, ONE Industries soon started designing and marketing a complete line of innovative products for moto and bike riders. ONE came to Mad Media wanting to capture the relationship riders have with their gear. Check out this piece we did for the launch of One industries Vapor Pant with off-road phenom Justin Brayton.
DIRT THEATER ROCKS THE 2012 LUCAS OIL OFF-ROAD EXPO!
For the second consecutive year, Mad Media brought Dirt Theater to the Lucas Oil Off-Road Expo. Dirt Theater is the premier showcase for the best independent off-road films. This year, we made some structural changes to the booth that provided the best Dirt Theater experience so far. People were stoked to not only meet and get autographs by some of their favorite off-road athletes, like BJ Baldwin, Mikey Childress, RJ Anderson and Off-Road Hall of Famer Larry Roeseler, but to also hang out and get to know them outside of the race setting. Tons of fans stopped in to take their picture with the drivers and the Monster Girls to post on social media outlets. The 2012 General Tire Mint 400 film and Dezert People Money Shots film each world premiered at Dirt Theater. These films drew a large crowd but in the end over 20,000 people walked through Dirt Theater and not one was disappointed. Here are some photos from the weekend!
MAD MEDIA + GOPRO = OFF-ROAD INSANITY!
Mad Media strives to produce the best in off-road content. Using the best camera gear is part of our program. GoPro cameras help us capture moments that were nearly impossible just a few years ago. In the unpredictable world off-road, GoPros give us a first hand account of how ferocious the sport truly is. Take a look at this edit we put together for GoPro showcasing the insanity of off-road.
3 HOURS IN 60 SECONDS – CASEY CURRIE’S PRO-LITE PREP
Short Course racing isn’t just a head-to-head battle between racers; it’s a war between race teams. Casey Currie and his crew faced a unique challenge; fight for podiums at LOORRS Reno and then immediately get ready for the “Big House” in Crandon, WI where the next 3 rounds of the TORC series would held the following weekend. Director of Photography, Vincent Knakal, stuck around Casey’s pit as day turned to night after round 12. It took 3 hours to re-clean, repair and re-prep his Pro-Lite truck to tip top shape for Crandon but here it is in 60 seconds! They work paid off, as Casey went on to sweep Crandon!