Mad Media produced the “Baja Takeover” campaign for Monster Energy for the 2012 SCORE Baja 1000. The campaign was designed to activate their multi-athlete effort at the notorious off-road race. The print component of the campaign included signature cards, spectator maps, and posters. The campaign was a massive success – netting Monster Energy and their athletes the majority of focus during the Baja 1000, ending with Monster athlete “Ballistic” BJ Baldwin winning the race overall.
Monster Energy Baja Takeover
May 7, 2013