Zero One Racing named official “Arrive & Race Team” of the 2013 General Tire Mint 400

Now, through an exclusive partnership with Zero One Racing (a division of Zero One Odysseys), you can “arrive and race” the legendary General Tire Mint 400! Get behind the wheel of an off-road race car and tackle the challenging Nevada desert just outsideof fabulous Las Vegas! Race in the legendary desert race that captured the imagination of world-renowned racers such as; Parnelli Jones, Al Unser, Rick Mears, Rodger Ward, Mickey Thompson, Ivan Stewart, Jack Flannery, Walker Evans, and Rod Hall have all competed in. Be a part of the rich history of “The Great American Off-Road Race” joining the ranks of movie and television stars James Garner and Steve McQueen; Comedian, Mort Sahl; and Astronaut, Gordon Cooper. Part race, part party, there is no other race experience like The Mint 400.

Zero One Odysseys is a premier off-road adventure group out of Las Vegas, NV. From tours to races, Zero One Odysseys caters to the untamed spirit in all of us. And now, with Zero One Racing, you can climb behind the wheel of our professionally maintained off-road race vehicles and let our friendly and experienced staff give you the thrill of a lifetime. From fully race-prepped off-road cars to driver training to VIP experiences – Zero One Racing delivers a premium arrive and race program.

“This is the perfect way for the average adrenaline junkie to come out and rent a race vehicle, be a part of The Great American Off-Road Race and have the experience of a lifetime! Zero One does a great job of getting the any race-inspired person up to speed so they can come and have a great time and be competitive.” Stated Matt Martelli owner of The Mint 400.

David Whitehead of Zero One goes on to say, “Doing one of our Nevada Great Basin off-road tours is an epic adventure, racing in The General Tire Mint 400 takes it to a whole new level. Most people spend years and hundreds of thousands of dollars getting to race The Mint; our “arrive and race” program makes it easy, safe and lets our clients concentrate on the parts that matter to them – driving, parties and winning (in whatever order they decide). Our drivers have fun, we handle the stress.”

Zero One Racing operates the spec class – it’s an even playing field – driver talent and strategy decides the day! Zero One Racing entries will enjoy special status with VIP access to the Miss Mint contest, pre and post parties, a drive down the Las Vegas Strip and a storyline in the Mad Media produced Mint 400 one hour feature to air on SPEED this year! Limited Vehicles available so make your reservations now. Contact Zero One Racing: 702-533-5591,

Enter to win a 3-day Zero One Odysseys experience including 2 Driving days valued at 4 thousand dollars! All you have to do is tag yourself in the Zero One contest image on the Mint 400 Facebook page –, and share it on your page. Then enter in all your contact info on The Mint 400 Zero One contest page: It’s that easy and you are entered to win a 3-day Zero One Odysseys experience! Includes lodging and food. Does not include alcohol, gratuity, and transportation to Las Vegas.

About Zero One Odysseys
Since 2007, Zero One Odysseys founders have specialized in providing clients with access to Nevada’s unique past, diverse terrain and spacious beauty, either on two wheels or on four. Their goal is to customize adventures that create stories and experiences that last a lifetime. Zero One lets clients drive the open spaces of Nevada in purpose-built safari style, performance touring cars that deliver a smooth, fast, fun ride over diverse terrain.

Zero One Racing offers arrive and drive race programs where all preparation, logistics and support are packaged around a safe, reliable race car – all equally prepared from one source. The magnitude of supporting hundreds of miles of desert race course is often under-estimated. Their race programs are turnkey, taking care of every detail – from hospitality to fuel stops to celebrations.

Zero One’s unique opportunities to explore Nevada’s rarely traveled terrain and culture, come from years of relationships and our responsible approach to the people and their land. Access to Nevada’s rally style roads, historic trails and the changing scenery is made possible through long-standing relationships and history with the Bureau of Land Management (BLM). Zero One Odysseys is one of a very few, select groups that the BLM has issued privileged use permits for off-highway tours in the state of Nevada.

About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

About Mad Media:
Mad Media ( is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

Media Contact:
Mad Media
Matt Martelli
(760) 721-3600

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