We just finished this beautiful viral commercial with “The Prodigy” BJ Penn for RVCA. Shot entirely on RED at RVCA’s Costa Mesa headquarters, we spent two days with BJ and the RVCA camp showing the connection between art, action sports and MMA. It’s all art! Be sure to watch BJ Penn defend his title against Diego “The Nightmare” Sanchez at UFC 107, live on pay-per-view this saturday night. Here a few pics from the shoot and a link to the final piece.
BJ Penn RVCA Viral Commercial
December 8, 2009