For the second consecutive year, Mad Media brought Dirt Theater to the Lucas Oil Off-Road Expo. Dirt Theater is the premier showcase for the best independent off-road films. This year, we made some structural changes to the booth that provided the best Dirt Theater experience so far. People were stoked to not only meet and get autographs by some of their favorite off-road athletes, like BJ Baldwin, Mikey Childress, RJ Anderson and Off-Road Hall of Famer Larry Roeseler, but to also hang out and get to know them outside of the race setting. Tons of fans stopped in to take their picture with the drivers and the Monster Girls to post on social media outlets. The 2012 General Tire Mint 400 film and Dezert People Money Shots film each world premiered at Dirt Theater. These films drew a large crowd but in the end over 20,000 people walked through Dirt Theater and not one was disappointed. Here are some photos from the weekend!
Dirt Theater Rocks the 2012 Lucas Oil Off-Road Expo!
October 9, 2012