MAD MEDIA PRODUCES NEW COMMERCIAL FOR CONTINENTAL TIRE THE AMERICAS L.L.C.
Mad Media teamed up with Conti and Ryan Friedlinghaus, owner of West Coast Customs, a Corona, Calif.-based high-end modification shop, to film a 30-second spot promoting Continental-brand tires. The commercial, filmed at West Coast Customs´ facility in Corona, debuted in October during the airing of the shop’s television show, “Inside West Coast Customs,” which airs Thursdays at 9 p.m. ET on Discovery’s HD Theater.
MAD MEDIA PRODUCES ARNETTE’S LIMITED EDITION DEL THE FUNKY HOMOSAPIEN SIGNATURE FIRE DRILL LAUNCH
Our friends over at Arnette clued us in on an exclusive line of signature Del the Funky Homosapien sunglasses that they’ve been working on. We were stoked to put together a little piece to announce the Del “Fire Drill”, as well as attend the epic launch party at Public Works in San Francisco on October 27th, featuring live performances by Del, The Souls of Mischief, Casual, and Bukue One! We were there covering all the action with Del’s crew as it unfolded and walked away with some slick new shades!
DIRT THEATER COMES ALIVE AT THE 2011 LUCAS OIL OFF ROAD EXPO
Founded by The Martelli Brothers and produced by Mad Media, Dirt Theater was created to expose off-road racing culture to a global audience. Dirt Theater brings the insane action of off-road racing from around the world to you, including; desert racing, short course racing, rally, rally raid, and rock crawling. Dirt Theater covers everything on dirt and is an ongoing forum for the most talented filmmakers in off-road to showcase their films. The first ever Dirt Theater was held at the 2011 Off Road Expo in Pomona, CA and was a huge success! Take a look of these photos from the event!
MONSTER ENERGY OFF-ROAD TEAM STORMS CRANDON!
This years Fall Crandon turned out to be one of the most memorable of all time. As if a third day of racing the fastest, most unforgiving track in all of short course wasn’t enough, the summer thunderstorms of Northern Wisconsin tormented racing all weekend. Mad Media pursued through madness to capture a great mixture of Mother Nature and short course off-road racing.