Mad Media Produces New Spot for Ken Block and The Monster World Rally Team

Ken Block’s Ford Fiesta under the spotlight and the Monster World Rally Team 2010 Schedule

Ken Block and the Monster World Rally Team have just released a new viral video clip showcasing their 2010 Ford Fiesta, and the teams complete 2010 race schedule.The spot features an incredible montage of hyper-realistic images that highlight the design of the car, along with dynamic shots of Ken Block and his co-driver Alex Gelsomino. Director Joshua Martelli lead the Mad Media crew through two intense days of photography using their RED ONE camera package. DP Milan Spasic , AD/Editor Ryan Holdridge, and 1st AC Eric Everley assisted as they shot and cut the ninety-second spot in a mere two days at FPI Studios in Auburn Hills, Mi alongside still photographer Tony Harmer. The post production workflow included processing with the RED Rocket card, a trip through RED’s Cine X software, and editing with Apple’s Final Cut Pro 7.

“There’s never been anything produced like this for a World Rally or North American rally athlete or team”, commented Mad Media Director of Film/TV Production, Joshua Martelli. “It’s part high-end car commercial, part hip-hop music video. Except that we let the car and Ken remain the focus of the piece, and skipped all the BS with smoke machines and half-naked girls. In the end, it showcases the radical design or ‘livery’ of the car, and most importantly captures Ken’s personality. I think both old school and new school rally fans will love it – and fans of Ken will be stoked as well. As usual, Ken gave us great creative input, but allowed us to experiment a bit and the result is quite stunning. I also have to credit MWRT’s Marketing Manager Brian Scotto, photographer Tony Harmer (who designed some of the flashier lighting set-ups), and FPI Studios for help with project. It was a team effort all around, and it shows in the work.”

Mad Media has been retained by the Monster World Rally Team to produce coverage of all the Rally America National Championship events, as well as a host of special projects.

Look for a constant stream of premium and fun content on the teams website at: