Mad Media Wraps Second Maxxis Tire Shoot
Mad Media just finished our second shoot for Maxxis Tires’ new ad campaign. The first shoot took place on Sunrise Highway, just outside the small town of Julian, California. The ad features Maxxis Tires’ new MA-Z4s all-weather tires on a beautiful, modified Infiniti G37s gripping the pavement on a treacherous mountain road.
The second shoot features Maxxis’ new AT-771 all-terrain tires on the Maxxis Tires modified Toyota FJ cruiser. We put the new tires to the test with massive jumps and power slides. Lead by Mad Media CEO/Creative Director Matt Martelli and Director of Photography Vincent Knakal, the photo shoots launch the new Maxxis ad campaign with arresting imagery combined with cultural relevant messaging. The ads will drop in upcoming issues of Dirtsports, Import Tuner, Off-Road, etc.