Mad Media, and UTVUnderground.com launched an extraordinary viral video on August 8th dubbed “XP1K”, that features off-road champion and factory Polaris off-road racer RJ Anderson behind the wheel of a custom built, 190 horsepower, 2014 Polaris RZR XP1000 UTV. The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world distance record jump. XP1K has racked up over 800,000 views in a mere three weeks, and has been featured on Jalopnik, Top Gear, Drift.com, Complex, BBC, Car and Driver, Autoblog, Offroad.com, Supercross.com, and Powersports Business, to great acclaim.
The second video clip in the XP1K campaign “UTVUnderground Presents: RJ Anderson XP1K GoPro Remix” was released on August 28th – and is made up completely of shocking and violent GoPro Hero 3 point of view footage shot exclusively during the filming of XP1K. Cut to an aggressive dubstep soundtrack – this over-the-top four-minute visual assault features all of the best GoPro video footage captured during filming, as well as some funny and sketchy shots that were left out of the original XP1K video.
“We’ve been fans of GoPro since day one.”, commented The Martelli Brothers – directors of XP1K and best know for their work on the first three Gymkhana films. “We struggled for years trying to find the perfect mix of quality video, long record times, and durability. It wasn’t until the launch of the Hero that we found that perfect mix – and the Hero 3 is absolutely amazing in terms of the evolution of the platform. We utilized over forty GoPro Hero 3’s on XP1K and captured astonishing and remarkable shots that could not have been filmed any other way. Many of them were happy accidents. We can’t believe how well they held up under the extreme conditions we put them through.”
The complete XP1K video series, along with photo galleries and merchandise call all be viewed at www.XP1K.com
