When 15 year old off-road prodigy was looking to create a more professional identity, as well as have us create some key marking pieces we focused on the fact that he was one of the youngest kids in the pro-lite class. We wanted to create a youthful look and feel that set him apart from his older peers.
Basically we wanted his logo, website, signature cards, t-shirts, stickers, and truck livery to look like something that would fit a 15 year old kid. We also drew on some of the retro surf punk colors and styles that are currently trending. We built a look and feel that could be carried across multiple mediums so all of his marketing pieces would pay into his brand equity.