General Tire and Mad Media have created a 2011 launch campaign for Carl Renezeder. There will be two Renezeder commercials launched one after the other with supporting web content. We designed the two Renezeder commercials to work together.
Part 1: is Carl going to work and Part 2: is Carl at work testing race truck. As both commercials are released we will be releasing web content as well. This in-depth look at Carls history features exclusive race footage, a tour of his shop, and a short Q&A with the man himself!