July 31st, 2013 San Diego, CA – The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos…have done it again. Their new viral video campaign with UTVUnderground.com – dubbed “XP1K”, begins today with the worldwide launch of the films trailer, and continues with the full video release Monday, August 5th on XP1K.com. The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C.
For the production of XP1K, Mad Media and UTVUnderground.com teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.
“XP1K features a barrage of over the top stunts and one-the-edge driving, and RJ absolutely hung it all out for this project. We put these cars through hell, and actually built two of them, knowing that we could destroy them on certain stunts. There are dozens of remarkable and dangerous shots in this video that rival anything ever captured on film. “ said XP1K co-director and Mad Media CEO Matt Martelli.
The XP1K vehicles were built by a team of off-road racing experts. Mark Holz of Holz Racing Products received two stock 2014 RZR XP1000’s from UTVUnderground.com and rebuilt them from the ground up. He fabricated each car from scratch and added a litany of Holz products for weight reduction and additional strength. Meanwhile Randy Anderson of Walker Evans engineered and installed a custom Walker Evans suspension set-up, normally reserved for off-road race trucks. Additionally, Kevin Kroyer at Kroyer Racing Engines teamed up with MCX Turbos and produced the most powerful UTV engines ever built, specifically for the XP1K vehicles. The cars sit on custom grooved Falken Wildpeak A/T Tires and feature safety equipment from Mastercraft and Impact. They are wrapped with a custom Mad Media designed graphics package that is used throughout the campaign. Complete vehicle specs can be found at xp1k.com.
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