The new ”Ballistic” BJ Baldwin General Tires commercial produced by Mad Media, Directed by Matt Martelli, and edited by Joshua Martelli aka “The Martelli Brothers”. The commercial features “Ballistic” BJ Baldwin attacking the Nevada desert with the General Grabber Competition tires. The piece was shot almost entirely on a RED camera over the course of two days just outside, Las Vegas, NV. Director of Photography duties were shared by Jay Schweitzer and Mike “Mackdawg” McEntire with additional cinematography by Chris Adams and Matt Martelli. The music and voice over were produced by Shawn Zuzek. The spot is currently airing on The SPEED Channel and NBC.
General Tire – “Ballistic” BJ Baldwin TV Commercial
January 5, 2010