Continental Tire Presents: The Rolex 24 at Daytona 50th Anniversary

Continental Tire Presents: The Rolex 24 at Daytona 50th Anniversary 
Directed by The Martelli Brothers, Produced by Mad Media
To air on SPEED TV January 20th at 9:00pm ET / 6:00pm PT

Fort Mill, SC – January 15, 2013. Before the GRAND-AM Series embarks on the 2013 season and the 51st running of The Rolex 24 at Daytona, SPEED will air a one hour special recapping the 50th running of the historical race. The “Rolex 24 at Daytona 50th Anniversary: Presented by Continental Tire” will premiere on Sunday, January 20 at 9:00 p.m. ET on SPEED.

The show captures the essence of the Rolex 24 at Daytona and features interviews with GRAND-AM regulars such as Max Papis, Ricky Taylor, Memo Rojas, and Patrick Dempsey along with veteran drivers such as Hurley Haywood. From producers Mad Media and directed by the Martelli Brothers, the “Rolex 24 at Daytona: Presented by Continental Tire” will leave you wanting more. From sun down to sun up, the show whittles 24 hours into a one hour action-packed program filled with driver insight and a behind-the-scenes look at the 50th running of one of the most recognized races in all of motorsports.

The “Rolex 24 at Daytona: Presented by Continental Tire” is scheduled to air four times in the week prior to the LIVE broadcast of the 2013 Rolex 24 at Daytona. The schedule is as follows:

Sunday, January 20 9:00 p.m. ET / 6:00 p.m. PT
Friday, January 25 8:00 p.m. ET / 5:00 p.m. PT
Friday, January 25 11:00 p.m. ET / 8:00p.m. PT
Saturday, January 26 2:00 p.m. ET / 11:00a.m. PT

TV Provider Listings
DIRECTV TV Channel 607                                  (Standard Definition and High Definition)
Verizon TV Channel 083                                      (Standard Definition) and Channel 583 (High Definition)
AT&T U-Verse TV Channel 652                          (Standard Definition) and Channel 1652 (High Definition)
Cox Communications TV Channel 073             (Standard Definition) and Channel 1073 (High Definition)
Comcast TV Channel 035                                     (Standard Definition) and Channel 731 (High Definition)

About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions. The ProContact with EcoPlus Technology and CrossContact LX20 with were also awarded a Consumer’s Digest Best Buy award in 2012. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.

About Continental Tire
With preliminary sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 170,000 employees in 46 countries.

Media Contact:
Sheri Herrmann
PLT Communications Coordinator
Continental Tire the Americas, LLC
1830 MacMillan Park Dr.
Fort Mill, SC 29716
Phone: 704-583-8151

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About Mad Media:
Mad Media ( is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

Media Contact:
Mad Media
Matt Martelli
(760) 721-3600

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