How do you reveal Travis Pastrana’s new 2011 X Games rally car livery? You tap the kings of viral video production to spoof his boss Ken Block! Mad Media is the crew behind many of Blocks most viewed videos, including the Gymkhana series and the wildly successful reveal of his 2011 Ford Fiesta RS WRC rally car. With that reveal clip in mind, Mad Media shot Travis and his new ride in studio and crafted the ultimate spoof viral video. The shoot called for casting three lovely “senior” ladies to poke fun at Ken’s “Monster Girls”. Block threw down the gauntlet last year when he teased Travis about racing NASCAR. In response Travis has now vowed to beat Ken at this years X Games. STAY TUNED! X Games rally is about to get HEATED!
Pictured above, (L to R) Mad Media Senior Producer Ryan Holdridge, Travis Pastrana and his new 2011 X Games ride, and Mad Media Director of TV/Film Production Joshua Martelli.