Mad Media and General Tire partnered with seven-time off-road racing champion Carl Renezeder to produce two commercials promoting its brand.
The first commercial is a fast-paced action video featuring Mr. Renezeder driving his short-course race truck fitted with the General Grabber competition tire. We closed down Glen Helen Raceway, in San Bernardino, CA, and let Carl loose to absolutely tear up the track. We used some pretty technical rigs that allowed us to get dynamic shots that brought this commercial to the next level.
The second spot demonstrates that off-road racers demand performance for their street trucks as well and promotes the Grabber as an optimum choice for on- and off-road conditions. We put a Ford Raptor to the test, as off-road legend Carl Renezeder sped around the mountains of San Bernardino after making a quick exit out of the traffic of Interstate 15.