It was announced today that Monster Energy will sponsor Kurt Busch and the No. 51Chevrolet of Phoenix Racing in Saturday night’s NASCAR Sprint All-Star Race atCharlotte (N.C.) Motor Speedway.“The association with Monster Energy has been beyond great, and it’s fun being a part of the Monster Energy Team of Athletes,” said Busch, winner of the 2010 All-Star Race. “When we started the relationship with Monster Energy we had talked about doing some Sprint Cup Series races together. What better race to do that than an event like the All-Star Race with all of that energy and excitement? It was just the perfect opportunity and I’m really looking forward to having that Monster claw on the hood of the No. 51 Chevrolet Saturday night.”
In March, Busch was added to the Monster Energy Team of Athletes. The 2004 Sprint Cup champion shares the driving duties of the No. 54 Monster Energy Toyota in the NASCAR Nationwide Series with his younger brother Kyle, who serves the dual role of driver/owner with Kyle Busch Motorsports. Kurt scored the first win of the 2012 season for Monster Energy when he won the April 27 race at Richmond (Va.) International Raceway in a door-banging, last-lap duel with Denny Hamlin.
“Monster Energy supports Kurt Busch because of his passion for racing and his passion for winning,” said Mitch Covington, director of motorsports for Monster Energy. “The Monster Energy Team of Athletes is a group of determined, fearless and committed individuals and we support our athletes 100 percent. Kurt has gone the extra mile for us – not only in representing our brand but also with everything he does behind the scenes with our employees and customers. The Sprint All-Star Race is a great race for us to showcase our brand and commitment to our athletes.”
The elder Busch has made the Chase for the Sprint Cup six times since the inception of the Chase in 2004, when he won the series title. His Sprint Cup championship followed the International Race of Champions (IROC) title he won in 2003. And before joining the Sprint Cup ranks in 2000, Busch was the 1999 NASCAR Southwest Tour champion, where at age 21, he was the youngest driver to win that series’ championship. Originally from Las Vegas, Busch now makes his home in Mooresville, N.C.
About Monster Beverage Company:
Based in Corona, California, Monster Energy refuses to acknowledge the traditional and the disingenuous. Monster always supports the scene and the sport. Whether it be motocross, off-road, NASCAR, MotoGP, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians symbolize. Much more than a drink, it’s a way of life lived by our athletes, sports, bands, believers and fans. See more about Monster Beverage Company – including all of its drinks – at www.monsterenergy.com and Facebook.com/MonsterEnergy.
About Mad Media:
Mad Media (www.madmedia.com) is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.