The 2012 General Tire Mint 400 TV Show Available Now on iTunes!

The 2012 General Tire Mint 400 TV Show Available Now on iTunes!

The Mint 400 is back! On January 5th, the 2012 General Tire Mint 400 TV Show made its first appearance to the world on SPEED TV. If you missed the greatest race of the 2012 race season, now you can own it on iTunes. The extended version available in the iTunes store has more action, more racing and more of the most insane footage in off-road. This year’s Mint 400 show features drivers Cameron Steele, Mikey Childress and Kent Kroeker as they show you a little bit about what goes in to these types of races. The 2012 General Tire Mint 400 was an epic battle between some of the top off-road racers in the world, spanning twenty-five different classes of vehicles from fourteen different countries. The bumper-to-bumper race action of the hour plus show is mixed with all of the world famous Mint 400 festivities, shot in Las Vegas…making it the most watched off-road show on TV!

The 2013 General Tire Mint 400 returns March 20th – March 24th in Las Vegas, NV. For more information on the event head to

The Mint 400 is giving away six free downloads from the iTunes store. Head to for details on how to get your copy for free!

Buy the 2012 General Tire Mint 400 here:

About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

About Mad Media:
Mad Media ( is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

Media Contact:
Mad Media
Matt Martelli
(760) 721-3600

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