Just in time for The 2012 General Tire Mint 400 race! The Mint 400 and Supercross.com will join forces to produce and distribute news articles, photos, and exclusive video coverage to the vast numbers of Supercross fans on the Supercross.com website, throughout The Mint 400 race weekend, and the weeks following the race.
“We’re thrilled to be working with Supercross.com! This partnership will extend our reach with the race dramatically – which is great for the event, our sponsors, and our race teams. Off-road racing and Supercross share the same competitive history and love for dirt – so we’re excited to help showcase The Great American Off-Road Race to the entire Supercross community.” – said Mint 400 Owner Matt Martelli.
In addition to sponsoring The Mint – Supercross.com will be campaigning three vehicles under the Aero Motorsports banner in the top three unlimited classes. The Supercross.com Trophy (Trick) Truck will be piloted by Ryan Poelman and co-driver Garrett Poelman. Their Class 1 racecar will be driven by Matt Cook and Jason Markham. And the teams Class 1600 car will be run by Jason Markham and Jake Wreesman.
“The Mint 400 is the most important off-road event – with the best media coverage, in North America right now. Between the fantastic Fuel TV show, the shows placement on iTunes, and our expansive web coverage on Supercross.com – it’s really going to be a fantastic event, that showcases the very best of off-road racing. We’re thrilled to be a sponsor, content partner, and to be able to compete in the race itself. It’s a stacked field this year…full of the top racers in the world – but we’re ready to give everyone a run for their money! “ – said Matt Cook of Supercross.com / Aero Motorsports
About The Mint 400 // themint400.com
Started in 1976, The General Tire Mint 400 is steeped in American lore, as thousands of racers, as well as celebrities from around
the world, have attempted to tame the brutal Nevada desert. Known as “The Great American Off-Road Race,” The Mint 400 is an
epic battle between some of the top off-road racers in the world in over twenty-two different classes of off-road vehicles. An entire
week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit
crew contest, crowning of Miss Mint, multiple parties, qualifying, and Contingency or Vehicle Tech inspection. You’re invited to
come spectate, party, and race!
Supercross.com is the premier website for the supercross and motocross industry. It features daily news stories, race coverage, a thriving online forum, as well as online ticket sales and advertising sections. It’s advertisers enjoy the top search engine positioning in Google and other major search engines.
About Aero Motorsports // aeromotorsports.com
Hailing from Orem, Utah, Aero Motorsports features team athletes and owners Matt Cook and brothers Ryan and Garett Poelman.
#55 Matt Cook competed in the Lucas Oil Off Road race series last year in the Pro-Lite division. #62 Garret Poelman competed in
the Superlite division in LOORS last year as well. And Ryan Poelman ran the #62 Aero Motprsports Trophy Tuck at select Best in
the Desert races in 2011.
About Mad Media:
Mad Media (www.madmedia.com) is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.