Aura 360 is a New York based agency that produces dozens of high-profile action sports and motor sports events. Aura hired Mad Media to create and brand their legendary snowboard rail contest, held at the famous Union Square. Their goal was to make the event a landmark contest, relevant to a whole new generation of action sports enthusiasts. We created a young, hip identity that worked across all mediums including print, web, and TV. The identity was also specifically formulated for merchandise and marketing collateral, such as banners, posters and stickers.