United States Rally Association enlists Mad Media to help raise the profile of Rally Racing in America
An Organization by Rallyists for Rallyists!
MESA, Arizona, November 14, 2014
The newly formed United States Rally Association (USRA) has enlisted the expertise of motorsports content powerhouse Mad Media to create, manage and distribute content. The relationship will raise the profile of rallying in America giving more people access to information and content on rally racing.
Mad Media is an award winning globally recognized leader in motorsports content and has long standing history with Rally and Off-Road Racing. They have produced countless online videos, stunning photography, national TV commercials, National TV shows, and viral videos for rally.
“Rallying is still the most fun and affordable way to race today! There are regional and national events all over America that get very little attention, but are great values for participants and spectators alike. Our goal is to simply organize and expose rally to a larger audience in America through a comprehensive content plan that includes photos and video being distributed via social media and traditional online media outlets combined with TV. Not every rally event warrants television coverage, but the ones that do should have it,” stated Mad Media CEO/Creative Director Matt Martelli
US Rally Association content will be distributed via the USRA website and social media as well as the sponsors and teams. Additionally all content will be featured on the largest off-road racing website in the world, Race-Dezert.com.
USRA will formally announce their 2015 competition schedule and program in the next few weeks.
United States Rally Association
625 W Southern Ave, Suite E-237
Mesa, AZ 85210
Denise Mcmahon, Chairperson
US Rally Association
Tom Nelson, President
US Rally Association
About Mad Media:
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.